A few years ago, I started a t-shirt business selling mostly baby onesies and toddler t-shirts, Sandbox Threads
. Onto those onesies & shirts, I put designs that I'd wear myself and that one typically didn't see on baby clothes. As Sandbox Threads
grew, we received a bunch of requests from parents to add adult sizes and eventually our store expanded to include sizes for all.
Then in early 2011, a buddy of mine sent me a picture of a college basketball player wearing what he thought was a Sandbox Threads
shirts. Turns out that is wasn't, but being the huge sports fan that I am, I liked the shirt so much that an idea was hatched and One 10 Threads was born.
The name One 10 comes from the classic sports cliche, "giving 110%." And while the cliche is over used, if ever it applies to a set of athletes, it's the ones we feature on our shirts.
At both of our stores, we only use sweatshop free tees, and whenever possible, we buy American. Each and every shirt is made by hand. We are no big box store. Heck, we aren't even a small box store.
Our list of athletes is anything but complete, and we do plan to add more as we go. My basic parameters in selecting The One 10 First Team was that the athlete had to transcend sport. He needed to also be a part of pop culture. And really, most of his quality achievements needed to take place prior to the 1990s. That wasn't a hard and fast rule, but that's my basic formula. We hope you agree.