Howard Cosell was more than a sports broadcaster, he was the voice of sports for over 3 decades. He was widely known for his blustery, cocksure personality. Cosell said of himself, "Arrogant, pompous, obnoxious, vain, cruel, verbose, a showoff. I have been called all of these. Of course, I am." In its obituary for Cosell, the New York Times described Cosell's impact on American sports coverage: "He entered sports broadcasting in the mid-1950s, when the predominant style was unabashed adulation, [and] offered a brassy counterpoint that was first ridiculed, then copied until it became the dominant note of sports broadcasting.